For independent insurance agencies

We make you money
before we charge you.

Your CRM is full of quotes that never closed. Our system reaches out, qualifies the serious ones, and fills your calendar.

Book my free 15-minute demo

Costs you nothing to start. Terms agreed on the call: per booked appointment or per closed sale.

The response-time study

We sent a real quote request to 94 independent insurance agencies during business hours and timed every reply.

30%

never replied at all

3 of 94

had a real person reply within 5 minutes

66 min

median time to first reply

62%

of replies were email, not a call or text

Research into how agencies respond to leads. Not a claim of client results. Read the full study

Step 1 · Zero risk to start

You paid for the lead.
Why stop at one conversation?

Old quotes. Missed calls. Inquiries that went quiet. The fastest money in your agency is sitting with people who already asked you for a price.

1Your old quotes

We start with the leads already in your CRM. No new ad spend.

Old quoteJan 12
No replyFeb 3
Missed follow-upMar 18
2A real conversation

The AI texts each one, answers their questions, and finds out who is still shopping.

Hi Sarah, still looking at your auto quote from March?AI · 10:24 AMYes. Rates went up again. Can someone call me?Lead · 10:26 AM
3Booked with your team

Interested leads land on your calendar, qualified. Your agents do the selling.

✓ Appointment booked

Sarah M. · Auto policy

Thu 10:00 AM · lead from CRM

Illustrative example.

Step 2 · After the first win

Then we find where the new leads leak.

On the demo we look at where your leads go cold. We only switch on what you actually need.

New leads sit for hours

A quote request comes in while everyone is busy. By the time someone replies, they may already be talking to another agency.

Fix: a text within 5 minutes, every time.

Leads never text back

Some people just don't reply to a text. They still want the quote.

Fix: no reply in 5 minutes triggers a call.

The phone stops at 5pm

Quote requests keep coming in after hours. Nobody answers them until the morning.

Fix: the AI qualifies them, day or night.

Is this a fit for you?

Good fit

  • An independent agency with 3 to 10 agents
  • A CRM full of old quotes that never closed
  • Leads coming in every month from ads, aggregators or referrals

Not a fit

  • No CRM, or no old leads in it
  • Fewer than 10 new leads a month
  • Calls that don't close. Faster replies won't fix a sales problem.

Who's behind this

We're not another AI vendor. We measured the problem first.

Close Ratio is run by Trond Eriksen. Before building anything, we sent quote requests to 94 agencies to see what really happens after a lead asks for a price. Almost a third never answered. Our system is built to close exactly that gap.

Questions agency owners ask

What does it cost?

Nothing to start. Reactivation is paid on results, per booked appointment or per closed sale. We agree the terms on the demo call before anything goes live.

Is it legal to text my old leads?

Only if they agreed to texts when they asked for the quote. We check your consent wording before a single text goes out. If it isn't there, we fix that first.

Will a bot annoy my customers?

The AI only texts people who asked you for a quote, and it hands anyone interested straight to your team. The selling stays with your agents.

What happens on the 15-minute demo?

You see the system live, see how it works, and try to break it. Then you decide.

See it live. Try to break it.

15 minutes on Zoom. If it's not a fit, we'll tell you.

Book my free 15-minute demo